Home

ELION-HEART RED

If we notice a symbol everywhere we go in the city, will it influence our perception of that city and even change our mood slightly? Is it possible to positively influence the collective consciousness of an entire city through the ubiquitous placement of a commonly understood symbol; a symbol that signifies positive thought processes and is understood across cultural and linguistic barriers?

Created by South African artist MICHAEL ELION, The Secret Love Project is a social engineering experiment that resulted from the curiosity of how art and symbols, that form part of the visual register in city space, operate on our collective consciousness. The heart shape has become an unambiguous symbol of love across the world. It signifies a feeling, represents a mode of perception, and is aligned with positive emotional content.

This collaborative artwork was created for World Design Capital in Cape Town 2014. The urban artwork operates subliminally, but at a conscious level it’s a giant collaboration with a feel-good factor for anyone and everyone who believes in the simple idea of sharing and spreading love. Underprivileged people are given FREE heart stickers to sell (keeping 100% of the sale), these are then purchased by motorists who stick the hearts to their cars, which carry the symbol through city space and into the visual register. At each stage positive emotion and is shared and reflected through the exchange of this symbol.

Every heart sticker forms part of the artwork, and the artwork itself is a collective feeling, an emotional reaction that this particular shape elicits. If there is any doubt in the validity of the claim of the visual influence of symbols on our consciousness just imagine changing the hearts to swastikas or to the word “hate” and sticking those all over town. The Secret Love Project is an exercise in demonstrating the positive power of symbols (visual language) in human thought and behaviour.

The Team

michael-elion-hand-grenade_

Michael Elion

South African Artist and founder of The Secret Love Project. He made the famous glasses sculpture on Cape Town's Sea Point Promenade

16830706_728063364020785_9062885908644749212_n

Tam Wiggins

Event Coordinator

17017196_736331613193960_2762197325773936624_o

Sandra Pfeifer

Writer & Blogger

MaxS-20160416-SAM_4867

Max Spechtler

Designer and IT guy for The Secret Love Project. Also sometimes paints hearts on houses.

photo of daniel for website

Daniel Hepburn

Manager for The Secret Love Project 

IMG_2244

Ross Van rooijen 

Assisting The Secret Love Project

IMG_2243

Jamie Snoek

Love Ambassador and Assistant to The Secret Love Project

fali team

Fali Mkwena

Sticker packaging and maintenance

Sellers

ELTON JOHNSON new
SLP - VENDOR CARD- SIYA SML
CARLO DARYLL MENTOR
Andile Ndindwa new
SLP113-JONOTHAN BABIA
ANELE NDLUYAKO
VERNON VAN DER MERWE
SLP - VENDOR CARD-GARY-01
AIDEN LOUW
ENRICO JACOBS

Become an Ambassador!

want to become an Ambassador and partake in a variety

of fun & exciting activities with The Secret Love Project team?

Yes? Lets get in touch!

Get in touch with us!