The Secret Love Project is a collaborative artwork designed to spread LOVE in the world! It uses the heart shape. It’s also a non-profit company that provides FREE heart stickers to the homeless to sell (they keep 100% of the profit) to support themselves and their families. The project currently supports almost 100 people and we give out 10,000 free sticker packs per month.This has restored the pride of countless people and given a renewed sense of dignity and purpose!
Created by South African artist MICHAEL ELION (michaelelion.net), The Secret Love Project is a social engineering experiment that explores how signs and symbols that form part of the visual register in city space operate on our collective consciousness and influence our behaviour.
Artist & founder of the project.
Love Ambassador & Event Coordinator
Love Ambassador & Journalist
Designer and IT guy for The Secret Love Project. Also sometimes paints hearts on houses.
Manager for The Secret Love Project
Ross Van rooijen
Producer at The Secret Love Project
Love Ambassador and Assistant to The Secret Love Project
Production & Sticker packaging.
The Secret Love Project supports more than sixty sticker sellers in Cape Town. Each week they are given free heart sticker packs to sell, which offers them a lifeline and stepping stone and each one has been touched by your support and kindness. Thank you! Here are some of our top sellers.