Share love! Its a beautiful thing to do!

ELION-HEART RED

The Secret Love Project is a registered charity (PBO# 930063541) and non-profit company that offers the homeless a lifeline out of poverty and a fresh path to re-integration into society. Every month we give out 10,000 FREE heart sticker packs to over 100 registered sellers, who sell them to motorists at R20 each and keep 100% of the sale. This puts R200,000 a month (R2,4million/year) into the hands of the most needy in our community.

The project began as a collaborative artwork designed to spread LOVE in the world using the heart shape. Created by South African artist MICHAEL ELION (michaelelion.net) for World Design Capital 2014 in Cape Town, The Secret Love Project is a social engineering experiment that explores how signs and symbols - that form part of the visual register in city space - operate on the collective consciousness and influence our behaviour. 

If we notice a positive symbol everywhere we go in the city, will it influence our perception of that city and possibly even influence our behaviour? 

* Price

The Team

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Michael Elion

South African artist and founder of The Secret Love Project.

 michaelelion.net

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Sandra Pfeifer

Love Ambassador & Journalist

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Ross Van rooijen 

Producer at The Secret Love Project

fali team

Fali Mkwena

Production & Sticker packaging.

Sellers

The Secret Love Project  support more than 100 registered sellers in Cape Town. Each week they are given free heart sticker packs to sell, which offers them a lifeline and stepping stone and each one has been touched by your support and kindness. Thank you! Here are some of our top sellers.

ELTON JOHNSON new
CARLO DARYLL MENTOR
Dario PENNELLI new
SLP113-JONOTHAN BABIA
VERNON VAN DER MERWE
Ryan STRAUSS
SLP - VENDOR CARD-GARY-01
Riaan PAULSE
Arnold JAKO new